I had the opportunity to work with Acha Sinaga, an influencer who shares a lot about women, motherhood and lifestyle to create one short video that engages the community and makes them inspired as a woman. The topic I raised was how women can become content so they can inspire other women.

 

As a marketing campaign, I developed the concept, copywriting, and storyboard to enhance user engagement and create a branding for Posh The Label. We chose Acha Sinaga because we hope that our community can relate and be inspired as their life journey and stages are more likely the same. As a result the community who engages with the video can be engaged with the brand as well.