Brand Brilliance by Fiona Humberstone is the answer!
I'm in love with this book.
First, it's very pleasing in the eye to read.
Second, Fiona can summarize her whole knowledge to one book which like a cheatsheet.
Third, it's applicable.
Also the content is basically ask us the core value of our business to the very details like newsletter and website. It's like the complete package in one cheatsheet.
Above is the contemplating question, so we can know what do we bring to the table, what's our story?
Also it provides a grand quality photos and absolutely beautiful. These stunning photos intend to get us in the mood for good photography to enhance your brand.
Fiona also provides some of the tips - the absolute essentials into what we need for branding.
What I love the most and super applicable is the brand personality chapter. Fiona divides the brand personality to season; winter, summer, autumn, etc. She also gave the details about the traits for each personality. It's very applicable, and next we only need to follow the guideline of the personality we choose.
What I love the most too - is Fiona gave the brand example of each insight she gave. And the brand is using the tips she give, so we can see directly how the brand grows and apply the tips.
Basically, it's the perfect book to guide you through the branding process. The book is also very aesthetic, and pleasing to the eyes. You can also use it as a props for photography & social media.
I highly recommend!